Catherine Finlayson Portfolio 2026
Catherine Finlayson Portfolio 2026
  • Home
  • Comprehend Complexity
  • Accessible Intelligence
  • Innovative Application
  • Empathy in Design
  • Brand Strategy
  • More
    • Home
    • Comprehend Complexity
    • Accessible Intelligence
    • Innovative Application
    • Empathy in Design
    • Brand Strategy
  • Home
  • Comprehend Complexity
  • Accessible Intelligence
  • Innovative Application
  • Empathy in Design
  • Brand Strategy
Catherine Finlayson, black-and-white portrait

Strategist & Storyteller

Strategist & Storyteller Strategist & Storyteller Strategist & Storyteller

Philosophy

"Intention, Connection, Creativity"

View My Work

Welcome to my portfolio!

Let me introduce myself.

My professional journey began with a degree in Education and a simple intention: to teach. Over the last 25 years, that path has evolved from the traditional classroom into the complex worlds of pharmaceuticals, medical technology, healthcare sector, non-profit, business retail and service sector. While the environments have changed, my core mission hasn't—I educate, inspire, and lead.

Today, I am a results-driven design thinker dedicated to transforming complex challenges into impactful programs. I don’t just execute tasks; I build relationships. My career is defined by bridging gaps—connecting researchers with practical applications, uniting students with industry leaders, and helping entrepreneurs find their true voice.

Whether I am designing a visual brand identity or coordinating a multi-stakeholder conference, my approach remains the same: I combine the Intention to solve a problem, the Connection to the right people, and the Creativity to find a unique solution

My career path has granted me a nuanced understanding of..

Educational Strategy & Program Development

Target: Universities, Corporate Training, Non-Profits.

  • Curriculum design that bridges theory and practice.
  • Facilitating University-Industry collaborations.
  • Workshop and seminar design for diverse learning styles.

Brand Identity & Creative Communication

Target: Entrepreneurs, Businesses.

  • Logo design, visual brand identity, and communication frameworks.
  • Translating technical/complex data into accessible marketing materials.
  • Persona development and innovative ideation for startups.

Strategic Project Leadership

Strategic Project Leadership

Target: Businesses, Event Organizers.

  • Project coordination from concept to execution.
  • Stakeholder management (connecting engineers, scientists, and end-users).
  • Event planning and "experience design" (e.g., conferences, innovation days).


Selected work & case studies

Educational programs

University–Industry Bridge Program

Wound Health Research & Clinical Innovation Days

Connecting university learning with research, clinical practice and industry.

Outcome: A sustainable educational partnership that enhanced learning outcomes and workforce readiness.

Read case study
Technical communication

Biotech Technical Storytelling

MTI & Exciton Marketing

Making metabolomics and nanotechnology understandable without losing accuracy.

Outcome: Successful product launches and clear communication tools for sales channels.

Read case study
Technical communication

IBD Evidence Library

Takeda Medical Affairs · Canadian IBD specialists

Bringing key inflammatory bowel disease evidence together for medical specialists.

Outcome: An available app giving healthcare professionals a centralized library of key studies and data at their fingertips.

Read case study
Patient engagement

Trust & Selfies: Patient Engagement

Trust and Selfies · Patient engagement

Using personal visual storytelling to build trust and meaningful connection.

Outcome: Improved engagement, self-efficacy and a deeper emotional connection between provider and client.

Read case study
Brand & visual systems

Medicine Cares Conference Identity

University of Alberta · Medical Educators

A cohesive conference brand and digital hub for a university medical education event.

Outcome: Transformed a functional medical conference into a recognizable brand with a polished visual identity and a centralized digital hub.

Read case study

"Your energy is contagious... A very meaningful experience for our students!"


Keri, King's University

"Blending the two worlds of the isolated lab and hands-on clinic is important... Comparing products in a non-biased environment is SO refreshing."


Conference Participant

  • Comprehend Complexity
  • Accessible Intelligence
  • Innovative Application
  • Empathy in Design
  • Brand Strategy

Catherine Finlayson Portfolio 2026

Copyright © 2026 Catherine Finlayson Portfolio 2026 - All Rights Reserved.

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept