Strategist & Storyteller
Philosophy
"Intention, Connection, Creativity"
Welcome to my portfolio!
My career path has granted me a nuanced understanding of..
Educational Strategy & Program Development
Target: Universities, Corporate Training, Non-Profits.
- Curriculum design that bridges theory and practice.
- Facilitating University-Industry collaborations.
- Workshop and seminar design for diverse learning styles.
Brand Identity & Creative Communication
Target: Entrepreneurs, Businesses.
- Logo design, visual brand identity, and communication frameworks.
- Translating technical/complex data into accessible marketing materials.
- Persona development and innovative ideation for startups.
Strategic Project Leadership
Strategic Project Leadership
Target: Businesses, Event Organizers.
- Project coordination from concept to execution.
- Stakeholder management (connecting engineers, scientists, and end-users).
- Event planning and "experience design" (e.g., conferences, innovation days).
Where strategy meets creativity.
The "University-Industry Bridge" Model
(Based on the Wound Health Research & Clinical Innovation Days )
- The Challenge: A disconnect existed between academic theory (students) and real-world industrial application.
- The Solution: Designed and executed a multi-year collaborative program bringing students, researchers, and engineers together.
- The Result: A sustainable educational partnership that enhanced learning outcomes and workforce readiness.
- Key Skill: Cross-Sector Collaboration.
Making the Complex Understandable
(Based on MTI & Exciton Marketing)
- The Challenge: A biotech startup needed to communicate highly technical data (metabolomics/nanotechnology) to a general audience.
- The Solution: Created visual "Prezi" presentations, brochures, and digital assets that simplified the science without losing accuracy.
- The Result: Successful product launches and clear communication tools for sales channels.
- Key Skill: Technical Communication & Design.
Making the Complex Accessible
(Based on my role in Takeda Medical Affairs working collaboratively with Medical Key Opinion Leaders)
- The Challenge: Key medical specialists decision-makers needed a way to cut through the noise and access critical, evidence-based data immediately, without wading through thousands of fragmented publications.
- The Solution: Supported the ideation, creation, development and launch of a searchable, centralized library of key inflammatory bowel disease (IBD) studies and data. Developed by Canadian IBD specialists.
- The Result: Available innovative app that provides healthcare professionals with a centralized library of key studies and data at their fingertips
- Key Skill: Technical Communication & Design, Cross-stakeholder collaboration
Empathy in Design & Engagement
(Based on "Trust and Selfies" / Patient Engagement )
- The Challenge: Traditional engagement methods were failing to connect with a specific user demographic.
- The Solution: Implemented an unconventional "selfie" (visual storytelling) approach to empower the user and build trust.
- The Result: Improved engagement, self-efficacy, and a deeper emotional connection between the provider and the client.
- Key Skill: User Experience (UX) & Innovative Problem Solving
Brand Strategy Project
(Based on University of Alberta Medical Educators Medicine Cares Annual conference)
- The Challenge: Showcase the ability to build a cohesive visual identity and digital platform from scratch for a large institutional client and support preparation for conference.
- The Solution:
- The Result: Transformed a functional medical conference into a recognizable brand with a polished visual identity and a centralized digital hub.
- Key Skill: Ideation, Communication & Design, Strategic Organization, Logistical Planning